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Google are using information technology to pursue the generic strategy of

A. Low-cost leadership
B. Focus on market niche
C. Product differentiation
D. Strengthening customer and supplier intimacy

Answer & Solution
Option: C
Explanation :Google stands alone in its focus on developing the “perfect search engine,” defined by co-founder Larry Page as something that, “understands exactly what you mean and gives you back exactly what you want.” To that end, Google has persistently pursued innovation and refused to accept the limitations of existing models. As a result, Google developed its own serving infrastructure and breakthrough PageRank technology that changed the way searches are conducted.
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